04 Jun Logo formats: quick reference guide
Here’s an overview of the files typically sent:
VECTOR (AI, PDF and EPS)
Pantone (PMS) color version
Black, single colour version
RASTER (JPEG, PNG, TIFF)
Logo Variants (optional)
Although you can’t always control how a client will use the logo, by providing the design in the formats detailed above, along with a supporting usage document, you have done all you can to ensure the design is presented its best.