Logo formats: quick reference guide - Boise Website Design
Icon Design is a graphic design and website development studio founded by Pamela Myhre in 1993. Icon offers professional design, website development, and copywriting services for corporate and institutional clients. Project experience in all types of visual communication, including identity programs, marketing collateral, publishing, advertising, architectural signing, exhibits, website design, e-commerce and print graphics.
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04 Jun Logo formats: quick reference guide
Here’s an overview of the files typically sent:
VECTOR (AI, PDF and EPS)
CMYK version
Pantone (PMS) color version
Black, single colour version
White version
RASTER (JPEG, PNG, TIFF)
RGB version
Logo Variants (optional)
Although you can’t always control how a client will use the logo, by providing the design in the formats detailed above, along with a supporting usage document, you have done all you can to ensure the design is presented its best.