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PROCESS

HOW DO WE START THE DESIGN PROCESS? FIRST, WE THINK. HERE’S WHY:
“The design is the product of your thinking. When you’ve solved all these problems you just do it in a second. It is there. But before you have thought about all this in a particular manner, you are all over the place, because you are searching. You are feeling. You are looking for things. You do not know what you are doing. You are lost. You are in a maze.

So thinking is number one in the design process.”

Paul Rand, age 81, 1995

 
Design is not what it looks and feels like. Design is how it works.

Steve Jobs, (1955 – 2012)

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